Website speed and performance play a major factor in Google’s site ranking algorithm. The above data suggests that if your website takes 6 seconds or more to load, you’re losing twice as many users as you would if your site loaded in less than 3 seconds.Īpart from user experience, your site’s speed also impacts SEO. Page load time is vital (Image source: Think with Google) For instance, Amazon projected a revenue loss of $1.6 billion annually if its page load time slowed by just one second. The bigger the business, the greater the fall. If your site is generating $1000 in revenue daily, 100-millisecond delays in page load times might cost you $25,550 in lost sales annually. As per Akamai, a 100-millisecond delay impacts conversion rates by 7%, while a 2-second delay increases bounce rates by a whopping 103%. The same study also found that 73% of users would switch to a competitor site if a website is too slow to load.Įven a 100-millisecond delay in page response time can hurt the user experience and online revenue. In another global study, 80% of users said that they find a slow loading website more frustrating than a temporarily down one. At Google, we aim for under a half second.” “ 2 seconds is the threshold for ecommerce website acceptability. 3 seconds is best practice (Image source: Think with Google) In a study by Google, 53% of mobile users left a site if it took longer than 3 seconds to load. Want to learn how to speed up your WooCommerce site reliably?įirst impressions matter and speed is the first thing a user will notice about your site. The good news is that it’s easy to take care of it if you know what you’re doing!
There are some overhead costs associated with running a WooCommerce-powered store though.īut there’s a catch! Since WooCommerce is free with limited support, you’re responsible for maintaining it in tip-top shape. Unlike other popular shopping platforms, you don’t have to pay a percentage of your revenue to WooCommerce if you use it. WooCommerce plugin downloads and usage stats
As of now, it’s in use on over 5 million websites. WooCommerce has been downloaded over 88 million times to date. WooCommerce leads the ecommerce pack (Image source: BuiltWith)\ WooCommerce is the most popular ecommerce platform in the world and is free to use and tweak as per your requirements. Hence, all the features they expect to have a faster and smoother buying experience are the same ones that slow down your ecommerce site if you don’t execute them properly. Online shoppers have a short attention span.
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